BIOEFFECT WAS CROWNED THE BEST IN BEAUTY FROM AROUND THE WORLD AT THE FOURTH ANNUAL PURE BEAUTY GLOBAL AWARDS CEREMONY.
BIOEFFECT won the New Ultra-Luxe Skin Care Product category with the hero EGF Serum and was highly commended in Best New Premium Skin Care Product with the latest BIOEFFECT product launch – Hydrating Cream.
Their panel of experts spent months whittling 631 products down to the best of the best. And this year they enlisted the help of skin care guru and journalist Alice Hart-Davis, the Product Junkie founder Amaya Smith, IFRA UK Director Lisa Hipgrave and Jasmine Hemsley, sustainability expert and founder of food blog Hemsley + Hemsley, to select the winners from a total of nearly 800 entries from across 42 countries.
Alongside these industry heavyweights, fellow judges included beauty entrepreneur Brittany Brown, CPL Aromas perfumer Claudine de Vogel, NARS make-up artist Clayton Reid, hair care expert and editor Laura Husband, hairstylist and co-owner of My Hair Bar Lorraine Dublin and organic skin care expert Dr Pauline Hili.
From legacy brands to forward-thinking indies disrupting the beauty landscape, Pure Beauty only celebrates the best in the business. Bioeffect is now among the chosen few who can bear the elite Pure Beauty Global Awards logo.
“We are delighted to be a Pure Beauty Award Winner, especially with our hero product the EGF Serum – it’s such a highly regarded accolade in the industry. The EGF Serum address visible signs of aging with Barley EGF but in a pure and effective formulation with only 7 clean ingredients that our skin understands. We are also extremely honoured to receive this recognition for our newest product, the Hydrating Cream. The Hydrating Cream is not only a solution for long-lasting hydration but was also designed to enhance the performance of our Barley EGF proteins and when combined with our EGF Serum the results are profound. A truly effective power duo anti-aging skincare routine.“
Liv Bergþórsdóttir, CEO of BIOEFFECT.
Pure Beauty announced the winners as part of a circus-themed digital ceremony hosted with charm and wit by RuPaul’s Drag Race UK star Tia Kofi and held in partnership with online retailer eBay.