May 18, 20212 min2021 Pure Beauty Global Award Winner! BIOEFFECT WAS CROWNED THE BEST IN BEAUTY FROM AROUND THE WORLD AT THE FOURTH ANNUAL PURE BEAUTY GLOBAL AWARDS CEREMONY. DISCOVER MORE...
Mar 22, 20213 minWorld Water DayToday is World Water Day! In Iceland, water is a precious and amazing natural resource. Read more...
Jan 29, 20212 minA NEW HYDRATION HERO HAS ARRIVEDNEW! BIOEFFECT Hydrating Cream. From the land of magnificent waterfalls, meet Iceland's pure water cream. Experience ultimate hydration.