Our Stories.

Inspirational stories, skincare routines, our products in the press and more – just for you.

May 18, 20212 min read

2021 Pure Beauty Global Award Winner!

BIOEFFECT WAS CROWNED THE BEST IN BEAUTY FROM AROUND THE WORLD AT THE FOURTH ANNUAL PURE BEAUTY GLOBAL AWARDS CEREMONY. DISCOVER MORE...

Mar 22, 20213 min read

World Water Day

Today is World Water Day! In Iceland, water is a precious and amazing natural resource. Read more...

Jan 29, 20212 min read

A NEW HYDRATION HERO HAS ARRIVED

NEW! BIOEFFECT Hydrating Cream. From the land of magnificent waterfalls, meet Iceland's pure water cream. Experience ultimate hydration.