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NEW! The breakthrough EGF Power Serum has arrived.

The next generation of age-defying serums is here. Here’s everything you need to know about the ingredients, benefits, and usage of this powerful and highly effective facial serum.

The Next Generation of Age-Defying Serums.


It is with great pride that we introduce the EGF Power Serum – our next evolutionary product. This power product is specifically developed to intensely target visible signs of skin aging with the plant-powered technology of two barley-produced growth factors. Our efficacy studies show that the EGF Power Serum improves 5 key signs of skin aging by up to 50% or more! Read on for the full details of the new and highly effective facial serum.


This is what Sigrún Dögg Guðjónsdóttir M.D., the Chief of Research and Development at BIOEFFECT, had to say about the EGF Power Serum launch:

“Today, we have taken age-defying growth factor skincare to a whole new level with the introduction of the EGF Power Serum – a truly progressive addition to our range. This highly advanced serum features not only our original superhero, Barley EGF, but also Barley KGF, along with Hyaluronic Acid and NAG. These effective agents are known to target the appearance of wrinkles, increase moisture, and decrease hyperpigmentation to name a few, making this innovative formula a potent skin treatment. The results from the clinical trial show us that the EGF Power Serum works to improve the skin long-term and improve its quality in multiple ways. We’re very proud of this product.”



What is EGF Power Serum?

An intensive age-defying growth factor serum designed to support skin barrier function and brighten the complexion while targeting main visible signs of skin aging (including wrinkles, fine lines, hyperpigmentation and dark spots, dryness, and skin thinning). The new and advanced formula in the world of age-defying skincare features a combination of only 12 pure ingredients, handpicked by our science team to deliver intense results.


The clear serum has a silky-smooth texture and absorbs quickly into the skin without leaving a sticky residue. Only 2-4 drops are needed for immediate results – and lasting benefits. We like to say it's the force of innovation in a drop!


What does EGF Power Serum do?

The potent facial serum enhances and strengthens skin barrier function while addressing skin concerns associated with aging, including improved skin conditioning (wrinkles, sagginess, crepiness, dryness, and more) and the appearance of UV-induced pigmentation.


What are the benefits of EGF Power Serum?

We performed clinical in-house scientific efficacy studies to confirm the benefits of our new power product. We measured the effect using the VISIA Skin Analysis System. 45 participants used the EGF Power Serum twice a day for 3 months. The unbelievable results demonstrated up to:


73% decrease in the appearance of fine lines and wrinkles

56% increase in skin elasticity, skin appeared firmer

63% increase in skin density, skin looked plumper

72% increase in skin hydration

65% decrease in appearance of UV-induced pigmentation


What are the main ingredients, and what do they do?

The intense power complex of only 12 ingredients includes our signature Barley EGF (Epidermal Growth Factor), our Barley KGF (Keratinocyte Growth Factor), NAG (N-Acetyl Glucosamine), and Hyaluronic Acid, working in synergy towards healthier and smoother-looking skin. These are actives naturally found in skin that play a vital role in overall skin health. Together they deliver a strong anti-aging effect.


Barley EGF (Epidermal Growth Factor): A moisture-binding and skin-rejuvenating signaling protein, and the first of its kind to be produced in plants by BIOEFFECT scientists. Barley EGF promotes water retention, reducing loss of fluids from the skin. Increased moisture levels maintain skin thickness and density, reducing the depth of wrinkles. Barley EGF helps support the skins natural collagen production to visibly improve skin density and minimize the appearance of fine lines and wrinkles.


Barley KGF (Keratinocyte Growth Factor): A signaling protein, naturally found in skin. KGF naturally occurring in skin is produced by fibroblasts in the dermis and has the ability to stimulate keratinocytes in the epidermis to migrate, differentiate, and synthesize Hyaluronic Acid – and by that creating a stronger and more structured skin barrier. It has also been shown that KGF protects human keratinocytes from the toxicity of xenobiotics that have electrophilic and oxidative properties and protects against UV-radiation. Barley KGF helps keep the skin barrier intact and healthy-looking. It has been shown to strengthen the skin and promote its natural repairing processes, protecting it from UV-radiation, chemical- and physical stress. KGF enhances the synthesis of Hyaluronic Acid.


N-Acetyl Glucosamine (NAG): This is a vegan, highly stable form of an amino sugar compound originally found in skin, located in the spaces between the skin cells, that is known to help support our natural Hyaluronic Acid production. NAG is a precursor to Hyaluronic Acid, so it is one of the building blocks of Hyaluronic Acid together with D-Glucuronic Acid. NAG easily penetrates the skin and has been shown to have various skin benefits. Studies have shown that it brightens the complexion and minimizes the appearance of hyperpigmentation. It inhibits the glycosylation of pro-tyrosinase to tyrosinase in melanocytes. With that, production of melanin is reduced in the skin, thereby improving hyperpigmentation and skin tone. NAG also has antioxidant benefits and helps maintain skin barrier integrity, elasticity, and addresses skin dryness by sealing in moisture and reduce water loss.


Hyaluronic Acid: A vital substance naturally found in skin, critical for maintaining skin hydration. Known for its incredible capacity to attract and hold vast amounts of moisture. In fact it can hold up to 1.000 times its own weight in water, making it an optimal hydrator for all skin types. Hyaluronic Acid is also known for having restorative and soothing abilities. The EGF Power Serum features high-weight Hyaluronic Acid molecules to deliver immediate intensive hydration to the surface layers of the skin for an instant smoothing, plumping, and firming effect.





How and when to use EGF Power Serum?

You only need 2-4 drops for instant results – and long-lasting benefits.

For best results, apply 2-4 drops to face, neck, and décolleté, using circular, upwards motions. Apply in the morning and wait 3-5 minutes before applying a moisturizer, sunscreen, or makeup. Apply in the evening to clean skin for advanced skin repair while you sleep. Use on its own or layer with other BIOEFFECT products (like the EGF Power Cream for a true power routine!) for maximum effect.


The Power Routine.

The EGF Power Serum pairs perfectly with our EGF Power Cream for an intense power routine.

The two products can be used together for added nourishing benefits and a more intense age-defying routine if needed (depending on skin type, season, etc.).

Both Barley Beta Glucan, found in EGF Power Cream, and Barley KGF, found in EGF Power Serum, affect the skin barrier. Barley Beta Glucan aids in the skin barrier’s ability to seal in moisture whereas KGF helps keep it intact and healthy-looking. When used together, the EGF Power Serum and EGF Power Cream intensely affect the skin barrier by strengthening it and enhancing its ability to seal in moisture for added hydration to the skin.


By pairing NAG, found in the EGF Power Serum, with Niacinamide, found in the EGF Power Cream, you also visibly enhance overall complexion by targeting hyperpigmentation, evening skin tone, and increasing radiance.

As always, we recommend starting with our EGF Essence, a featherlight and nourishing facial water that perfectly preps the skin for subsequent skincare products and aids in their absorption. It’s also specifically developed to maximize the efficacy of our Barley growth factor serums and creams! For those wanting to see even more intense results we recommend our Imprinting Hydrogel Mask before applying the EGF Power Serum. The mask creates the perfect micro-environment for our Barley growth factors to do their absolute best work for maximum benefit.


Who is EGF Power Serum for?

The EGF Power Serum is vegan, hypoallergenic, and free from oil, fragrance, silicone, and alcohol, making it suitable for all skin types, genders, and ages. Even so, it is specifically suited for dry or mature skin, due to its powerful age-defying benefits. This makes it ideal for those already seeing signs of skin aging, wanting to intensely target them, and looking for profound results.







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